Thonik: Why We Design


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Everybody is a designer! But why? Why do we color, organize, and form the world around us—and why do we call that a profession?

In this book, Thonik—the Amsterdam-based design collective led by lauded designers Nikki Gonnissen and Thomas Widdershoven—proposes and addresses 11 personal reasons why they design. From the need to create impact to the search for independence; from the various blessings of systems to the need for play—this book addresses these and many other topics. Why We Design looks back on 25 years of design practice and speculates on the future of graphic design.

Thonik was founded in 1993 and specializes in visual communication, graphic identity, interaction, and motion design. To the studio it is important to create work that sets apart and differentiates, work that sparks discussions and initiates change—one design at a time. The studio designed the corporate identity of the Dutch Socialist Party and its election campaigns (for which it has received the Dutch Design Prize in 2006 and the Rotterdam Design Prize in 2007). Other clients include the municipality of Amsterdam, Amsterdam's Public Library and Boijmans van Beuningen Museum.

With contributions by Aaron Betsky, Adrian Shaughnessy, Gert Staal, Nikki Gonnissen, and Thomas Widdershoven

Designed by Thonik

Published by Lars Müller Publishers, 2018

Softcover, 320 pages, 560 illustrations, 9.5 × 6.8 inches

ISBN: 978-3-03-778556-0

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