BRANDlife: Concept Stores & Pop-ups
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Concept stores and pop-ups are all about discovery and stimulation.
In a world where shopping options abound in the digital realm alone, perceptive brands are pushing creative boundaries to weave stories and cultivate inspiring experiences within compelling physical environments. Their aim is to build deeper connections with their customers – through timeless narratives and innovative displays that excite and engage.
BRANDLife: Concept Stores & Pop-ups demonstrates how graphic identities and interiors can translate a brand’s philosophy and purpose into tangible and memorable experiences.
Besides an eye-opening showcase of 60 projects across the world, the book features interviews with industry leaders who bring the best retail encounters to a variety of mediums and platforms.
Concept and direction by Victor Cheung
Book design by viction:workshop, ltd.
Published by Victionary, 2019
Softcover, 280 pages, full color, 7.5 × 10.2 inches