Although conventionally taken as soft, tender and delicate—with a childlike simpleness or a beguiling femininity—pastels speak more than might be expected. Whether used alone or juxtaposed with contrasting tones, the spectrum of pastels exude an extraordinary vivacity in design. It calms and pleases with a tinge of mystique that works surprisingly well to deny presumptions, challenge traditions or evoke memories in our highly visual contemporary culture.

Through 110 recent visual experiments and thoughtful solutions in fashion, product and various areas of communication and visual design, this volume reveals the true potentials of this soothing color family.

Concept and art direction by Victor Cheung
Designed by viction:workshop, ltd.

Published by Victionary, 2018

Softcover with jacket, 256 pages, full color, 7.3 × 9.8 inches

ISBN: 978-9-88-122284-8