An archive of auto and moto (motorcyle) racing logos and stickers compiled by French publisher Masala Noir.

Racing logos have traditionally been intended to emphasize the brands that sponsor race cars, becoming the embodiment of sports-centered marketing, using typography, color, and occasional illustrations to promote products and sponsorship arrangements. Styles range from simple and functional designs, to logos that are more daring or dramatic, all working with limited color palettes.

This collection, which covers over 60 years, is a great resource for logo designers, fans of design and professional racing, and those interested in the intersection of racing and commerce.

Published by Masala Noir

Softcover, 66 pages, full color, 5.25 × 7 inches