Compiled by famed nostalgia enthusiast Jonny Trunk (owner of record label Trunk Records, and author of The Music Library, Own Label and Wobbly Sounds), and with a foreword by Pulp frontman Jarvis Cocker, Wrappers Delight is crammed with more than 500 examples of British candy-wrapper designs from the 1960s to the 1980s—the first and only overview of Britain's drinks and confectionery industry during this period.
The book catalogs the collection of a man named John Townsend, who collected candy cigarette boxes, wax gum papers, potato-chip bags, soda cans, rock labels, stamps, transfers, coupons, recipe cards, tickets, odd boxes, badges, cards, stickers and much more.
All items have been carefully documented, presented in alphabetical order by manufacturer and reproduced here in the highest quality.
Taken together, the collection showcases examples of packaging design for confectionery products over the years, highlighting the craft, ingenuity and invention that went into branding pieces that now conjure nostalgia.
Among the confections and manufacturers to be found here are Cider Barrel, Cresta, Tip Top, Pacemakers, Lollygobblechocbomb, Kung Fueys, Fizz Bang, UFO sweet cigarettes and other TV tie-ins, Furry Friends and Fingammies.
" ...the designs themselves have so much to say about how the approach to branding and packaging has changed over the years—and not necessarily for the better. 'The most obvious thing to note is illustration. Everything in the Wrappers Delight book has been drawn by an artist. This includes invented fonts, wacky pictures, fascinating graphic styles and brilliant techniques...'" — Charlie Filmer-Court for It's Nice That
With a foreword by Jarvis Cocker.
Published by Fuel, 2020
Softcover, 240 pages, full color, 8.6 × 7.1 inches