In sports branding, visual language is key to establishing an identity, creating a fan base and generating positive influence. Win Out: The Best of Sports Graphic Design and Branding showcases more than 80 global designs for sports brands and events, and provides interviews with the designers and contributors. From world-famous games like the Olympics or World Cup, to the lesser-known local fan favorites, Win Out exemplifies the possibilities of marketing in today’s competitive field.

Designed by Liu Xian

Published by Gingko Press, 2019

Hardcover, 240 pages, full color offset, 8 × 11.25 inches

ISBN: 978-3-94-333022-9