In a culture driven by speed, visibility, and algorithms, what does it mean to design today? Unfollow the Leader reflects on the evolving role of the graphic designer in a world heavily shaped by digital platforms, shifting economic forces, and artificial intelligence.

Compiled and edited by design educator Hugo Puttaert, this book brings together critical research and design work by students from the St Lucas School of Arts Antwerp. Together, they explore the rich history of the discipline while confronting its future, tracing the contemporary tensions between craft and technology, autonomy and dependency, and tradition and disruption.

Edited and designed by Hug Puttaert

Published by Not Yet. Publishers, 2026

Softcover, 224 pages,