The Process Two (from The Brand Identity)


Behind every branding project there are dozens of ideas that never saw the light of day. Each branding project only has one outcome that emerges into the real world. However, there are dozens of interesting and intelligent ideas that never see the light of day after being cast aside by the designer or client. This book is home to those ideas.

The Process Two showcases the unused and unseen ideas, concepts, mockups and sketches that were created during the branding process. This book, the second volume in a continuing series from The Brand Identity, contains 13 branding projects that were created by 9 leading design studios from around the world for clients large and small in fashion, food, retail, technology, and other industries.

Featuring projects by Bunch, Bureau Borsche, Mildred & Duck, Never Now, Only, Ragged Edge, StudioSmall, Underline Studio and Vrints-Kolsteren.

Published by The Brand Identity

Softcover, 224 pages, full color, 5 × 7 inches

ISBN: 978-1-52-723363-8

You might also like