The Process (from The Brand Identity)


Behind every branding project there are dozens of ideas that never saw the light of day.

The Process showcases the unused and unseen ideas, concepts, mockups and sketches that were created during the branding process. This book, the first volume in a continuing series from The Brand Identity, contains projects by Bienal, Collins, DesignStudio, DIA, Franklyn, Hype Type Studio, Passport, POST—, Public-Library, SocioDesign, Vertigo and Yuta Takahashi.

Published by The Brand Identity

Softcover, 224 pages, full color, 5 × 7 inches

ISBN: 978-1-52-721726-3

You might also like