The Process Four (from The Brand Identity)


Behind every branding project there are dozens of ideas that never saw the light of day.

The Process Four showcases the unused and unseen ideas, concepts, mockups and sketches that were created during the branding process for ten graphic design projects. This book, the fourth volume in a continuing series from The Brand Identity, features the thinking behind PORTO ROCHA's revival of international music video network Vevo and Moniker's refresh for crypto platform Coinbase, as well as projects from Christopher Doyle & Co., Goods, Heydays, Maniac Studio, Marx Design, Mother Design, OMSE and PARSONS.

As in The Process Three, this volume contains an additional layer of insightful commentary in the form of interviews and annotations from each contributing studio, printed on a tactile yellow paper section at the book's end.

Published by The Brand Identity

Softcover, 268 pages, full color, 5 × 7 inches

ISBN: 978-1-83-811935-5

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