by Stephen Westland and Maggie Maggio

Richly illustrated and easy to navigate, this comprehensive, cross-disciplinary overview of color is organized alphabetically so that principles can be easily and quickly referenced. The book pairs clear explanations of every topic with visual examples of it applied in theory and in practice. 

For those interested in addressing a specific color challenge or application problem, the principles are also indexed by pathways based on nine topics of color study: light, order, communication, object, mixture, application, observer, composition, and history. 

Bringing together principles from design, art, science, psychology, and perception, this handy pocket guide examines how color functions across a wide range of visual contexts.

Topics including additive color mixing, harmony, transparency, pointillism, Newton's Opticks, Rayleigh scattering, the Bezold Effect, and warm and cool relationships are presented through concise explanations paired with visual demonstrations. 

Each concept is explored across a two-page spread, combining historical context, practical guidance, annotated references, and graphic examples that clarify how color influences perception and communication.

Whether in a branding campaign or a healthcare facility, a product’s packaging, or a software user interface, the color we see is the culmination of many concepts and practices brought together from a variety of disciplines to increase appeal, influence perception, and enhance usability.
 
By considering these concepts and examples, you can learn to make more informed and ultimately better color decisions. This landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their understanding of and expertise in color.

Published by Rockport Publishers, 2025

Softcover, 216 pages, full color, 4.92 × 4.92 inches

ISBN: 978-0-76-039384-0