The New Art of Ideas: Unlock Your Creative Potential


By Robin Landa

In a world with a surplus of ideas, what separates a good idea from a bad one? Learn how to cultivate a mindset that produces the kind of ideas people can’t turn down.

Most professionals cannot generate a solid idea. They either offer up tired or reused ones, or they generate lots of ideas but none that are worth pursuing.

A great idea presents a well-formulated thought or plan of action that spurs growth, change, advancement, adaptation, or new insight. Worthwhile ideas move the needle; they change the playing field altogether.

The New Art of Ideas is designed to help readers consistently produce worthwhile ideas by becoming nimble and imaginative thinkers better equipped to compete and produce in a global economy. Robin Landa identifies the Three Gs of every good idea: goal—your vision for the end; gap—the underdeveloped area that your idea fills; gain—The overall benefits of your goal.

With explanations and examples of each component, this book demystifies the process of effective ideation and hands you the key to unlock your creative potential.

Published by Berrett-Koehler Publishers, 2022

Softcover, 200 pages, b&w, 6 × 9 inches

ISBN: 978-1-52-300207-8

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