The Moderns: Midcentury American Graphic Design

$55.00

By Steven Heller and Greg D'Onofrio

Meet the men and women who invented and shaped Midcentury Modern graphic design in America. A movement that originated in the Bauhaus in the 1920s, Modernism revolutionized the way designers combine typography and imagery and affected every corner of the international design community between the 1930s and 1960s. This book is the first comprehensive documentation of the movement and features the work of over 60 graphic designers across 900 pieces of work: magazine, book, and record covers; advertisements and package designs; posters; and other projects that created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.

"This lavishly illustrated book is a veritable behemoth of midcentury graphic design magnificence. It's a comprehensive resource for students, and a deliciously striking read for anyone interested in this fascinating period of design."

—Emily Gosling, AIGA Eye on Design

Published by Abrams Books, 2017

Hardcover with wrap, 336 pages, 785 color images, 9.5 × 11.5 inches

ISBN: 978-1-4197-2401-5