By Patrik Hübner

Artificial intelligence, automation and ever new data-driven tools are reshaping the creative world, and the role of design and communication is evolving rapidly. The true innovation in this context is to create authenticity that endures beyond fleeting technological shifts. The Generative Mind invites us to rise above short-lived trends and see design as something alive and constantly evolving—in a world that refuses to stand still.

The author combines systems thinking, generative design and a human-centered perspective to open up a new perspective on working with technology to ideate, design and tell stories. In eight clear principles, he shows how design can be understood as a process that questions boundaries in order to go beyond the visible and shape what is felt: a book for all those who understand creativity as a journey and not just a destination and want to actively shape the future of design.

Features a foreword by generative art pioneer Frieder Nake.

"If you’re into creative coding, visual communication, and generative design, THIS is the book to buy!  Syntax and code examples are ephemeral. The ideas and perspectives in Patrik’s book are here to stay. As a long time creative coding educator, I can’t recommend it enough." —Prof. Stig Møller Hansen, Professor, PhD at the Danish School of Media and Journalism, Copenhagen and expert on Computational Graphic Design and Creative Coding

Designed by Patrik Hübner

Published by Niggli, 2026

Softcover, 224 pages, 2-color offset, 300 images, 5.91 × 8.27 inches

ISBN: 978-3-72-121059-0