The Fundamentals of Typography

$36.95

By Gavin Ambrose, Paul Harris, and Sallyanne Theodosiou

Demonstrating the power and variety of typography from hand-drawn to kinetic, this fully updated edition of The Fundamentals of Typography covers the principles of using type across a range of media.

Starting with a comprehensive introduction to the history of typography, the authors provide detailed explanations and inspirational examples of type usage from leading practitioners from around the world.

Chapters cover the history of type and language, and provide a review of typeface anatomy and basic information about typefaces, page grids, and standard paper sizes. Chapters on letterforms, words and paragraphs, using type, and digital type round out the volume.

With expanded practice exercises and four new case studies, this book gives students everything they need to know to use type effectively and creatively.

Includes a glossary and index.

Published by Bloomsbury Visual Arts
Third edition, 2020

Softcover, 200 pages, 200 color images, full color offset, 7.875 × 9 inches

ISBN: 978-1-47-427036-6