You Are Here 2: A New Approach to Signage and Wayfinding


When it comes to designing effective signage that is also appealing to the eye, a delicate balance needs to be struck. On one hand, a wayfinding system has to avoid confusion and reduce stress for visitors orienting themselves within complex environments such as a healthcare facility. On the other hand, as a major component of an overarching visual identity design project, thoughtful signage can help a brand stand out by presenting distinct pops of personality.

A follow-up to a first edition that was published in 2013, You Are Here 2 showcases a new curation of the best signage and wayfinding systems that enhance spaces and settings around the world today. Whether they serve to simply guide people from point A to point B or elicit curiosity and delight in exploration, these projects reflect the work of designers who are adept at merging form and functionality to demonstrate creative thinking and empathy.

Published by Victionary, 2022

Softcover, 256 pages, full color, 8.25 × 11.25 inches

ISBN: 978-9-88-746295-8

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