Since the 1910s, Zurich's Museum für Gestaltung has produced high-quality posters to promote its exhibitions, projecting the museum's visual identity into public space. Featuring designs by both emerging designers and international masters, Self-Promotion surveys the museum's poster program, offering a brief history of Swiss graphic design in the process.

With texts by Christian Brändle, Kerry William Purcell, Corinna Rösner

Edited by Bettina Richter

Designed by Integral Lars Müller

Published by Lars Müller Publishers, 2018

Softcover, 192 pages, 323 color images, 6.5 × 9.5 inches

ISBN: 978-3-03-778558-4