Josef Müller-Brockmann’s graphics left a lasting mark on Swiss visual communication from the 1950s onward. His posters demonstrate how a sober, formally reduced language works best for conveying a universal, timeless message. Poster campaigns for longtime clients such as the Tonhalle concert hall in Zürich or the Automobile Club of Switzerland follow strict functional criteria–and yet exhibit a variety of design solutions and exciting, dynamic compositions.

This book presents selected posters by Müller-Brockmann and places them in the context of their own time while also examining the validity of his solutions from today’s point of view.

Includes the essay “The Grid of History” by Catherine de Smet as well as “In Public Space,” a written contribution by Lars Müller

Edited by Museum Für Gestaltung Zürich

Designed by Integral Lars Müller

Published by Lars Müller, 2014
In German and English

96 pages, 114 full color illustrations, 6.5 × 9.5 inches

ISBN: 978-3-03778-392-4