Typeface specimen for Pennypacker, a sturdy and reliable sans serif. Pennypacker is a 
contemporary take on the Neue Moderne Grotesk lineage of early grotesks, designed with a focus on stylish functionality. Pennypacker is inspired in particular by Aurora-Grotesk and Favorit-Grotesk, but also draws from the many siblings of this style, namely Annonce, Edel-Grotesk, Normal Grotesk, Hallo, and Flachdruck-Grotesk. 

Rather than a strict revival, Pennypacker aims to build on the “everyday design” sensibility at the core of this genre of industrial grotesks and adapt it for contemporary use.

The folded specimen opens into a poster showcasing the typeface. When folded, the reverse side features a multi-panel interview with type designer CJ Dunn.

Specimen design by Sabrina Öttl

Folded: 6.25 × 8.25 inches
Unfolded poster: 25 × 33 inches