Open Your Mind So We Can Use Your Data / Dadara
Daniel Rozenberg, who works under the artist name Dadara, began his career in the early 1990s designing fliers and record covers for the up-and-coming electronic dance scene in Amsterdam. Both avant-garde and postmodern, the enigmatic artist, designer, and cartoonist has since accomplished numerous works, most notably interactive performance installations in public space since the early 2000s. Dadara's extravagant interactive projects have included starting his own bank and creating a religion based on social media.
He is a master in recognizing how place can influence the power and influence of the work. Dadara’s practice is a kind of tweaked mirror which reflects our society, blurring the lines between reality and fantasy. Perhaps a black mirror, but one that has a rainbow at the end of the tunnel.
With text by Elizabeth Scarborough, Gert van Veen, and Dadara
Designed by Kochxbos Studios
Published by Kochxbos Publishers, 2018
Hardcover, 196 pages, full color, 8.6 × 10.75 inches