Typotheque has spent over 25 years developing culturally respectful fonts for various world languages, and eight years ago began a meticulous study of Thai typography, focusing on reading performance and cultural perception. Collaborating with local experts and designers, Typotheque created a comprehensive collection of 50 Thai font families, contributing to Thailand’s visual culture through extensive research and thoughtful design.

This book serves as a type specimen for the project, and documents the project's research process, including a comprehensive study at Chulalongkorn University in Bangkok that explored how font choices affect both reading and the subjective perception and cultural associations of text. Included essays reveal findings, and offer a detailed exploration of how how typography influences readability, perception, and cultural identity.

New Thai Type includes an in-depth essay on the history of Thai typography, providing valuable insights into its evolution and the interplay between traditional and modern styles. 

Edited by Peter Biľak

Essay by Pracha Suveeranont

Designed by Alexey Murashko

Published by Typotheque, 2025
Bilingual, in English and Thai

Softcover, 176 pages, 2-color offset, 6.75 × 9.5 inches

ISBN: 978-9-08-342021-9