New Aesthetic Bundle
Dive deep into contemporary type design and visual communication with our New Aesthetic bundle. This collection brings together the first three volumes of the acclaimed series, offering a comprehensive exploration of experimental and independent type design.
New Aesthetic looks at experimental and independent type design as an intersection of art and design. Typography has established itself in our increasingly graphic culture as an essential component—whether in print or on screen—serving to strengthen visual messages.
The traditional form of type was built around the way we read and write. We live in a time of transformation and adaption, however: our world is experiencing great changes and habits now accommodate new technologies as they appear.
What if we saw typography in a more playful context? Not necessarily as a final outcome but rather an experimental process? There is potential in blurring and obfuscating the lines of legibility and practicality, pushing the boundaries of emotional expressiveness and allowing for unusual approaches in modern design.
New Aesthetic is interested in creating an environment where the expressive side of typography design is celebrated, with attention paid to innovative solutions as well as creative ambition.
The New Aesthetic bundle includes three titles: