Narrative Design: A Fifty Year Perspective by Visual Storyteller Kit Hinrichs


Narrative Design: A Fifty-Year Perspective is a collection of over 50 years of work from the obsessive graphic designer Kit Hinrichs. To the legendary AIGA medalist, author, teacher, and collector, design is the business of telling a story. It's not just about communicating a product or a corporate ethos — it's about contributing to the collective culture of storytelling.

Presented in the book are not individual case studies but rather categories of work and graphic approaches to assignments that have wowed clients and dazzled viewers. The work is arranged to communicate Hinrichs' creative thinking, which always leads to a unique and effective solution to any design conundrum.

Kit Hinrichs served as the principal of design offices in New York and San Francisco, including spending 23 years as a partner of Pentagram before opening Studio Hinrichs in 2009. His award-winning design experience includes identity, promotion, publication design, packaging design, environmental graphics, product design, editorial design, and exhibition design.

Includes an introduction by Steven Heller

Concept and creative direction by Kit Hinrichs
Design and production by Dang Nguyen, Chloe Cunningham, and Carrie Cheung

Published by Graphis, 2022

Hardcover, 248 pages, full color, 9 × 12 inches

ISBN: 978-1-95-463203-5

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