Max Bill: Typography. Advertising. Book Design
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Max Bill (1908–1994) is primarily associated with the terms “Concrete Art” and “Environmental Design.” He was active in nearly every area of art and design, which were universal concepts for him. Furthermore, his theoretical publications have turned him into one of the most fruitful stimulators of Modern Concrete Art in post-war Europe among the Bauhaus generation of students.
This volume offers a comprehensive view into an area of his work that has so far received little attention: typography, advertising and book design.
It shows for that almost everything that the Swiss Avant-garde movement accomplished during the 1930s was visualized in Bill’s studio “bill-zürich reklame”.
The reader discovers Max Bill as a tireless creator of highly individual typefaces, commercial logos and advertisements as well as an exceedingly versatile designer who had an amazing command of “visual humor.”
Published by Niggli, 1999
Bilingual, in German and English
Hardcover (cloth binding with jacket), 304 pages, 600 illustrations, 9.2 × 11 inches