A step-by-step visual guide on how to design a logo from scratch; includes 50 case studies and 99 logos at a glance.

This volume breaks the logo design into a five-part sequence, starting with the client brief, moving through sketching and initial ideas, and culminating with logo variations and identity development. How to Design a Logo cover the process from initial concept to application of the logo across media and surfaces.

Published by Sendpoints, 2021

Hardcover, 208 pages, full color, 9 × 6.5 inches

ISBN: 978-9-88-792842-3