In this book experienced and well-known graphic designers explain the key thoughts behind their concepts and production processes.

Ideas are not born alone.

They come from a process to a large extent organized and rational but sometimes unconscious and magical. In this book readers learn from the creative processes of great graphic designers and creative voices around the world. Discover impulsive graphic design versus more cerebral design; radical and avant-garde design alongside poetic, childish, commercial, intellectual, subversive and socially oriented graphic design.

Twenty-six designers from fifteen countries show us their work spaces, their personal notebooks and the creative processes that allow them to break away from established norms and be original while simultaneously adapting to client requirements and communicating a clear message to consumers. They teach us the keys to understand what is behind magnificent works that inspire, thrill, impact or invite us to action.

In this book the creative process itself is inspiration, a unique guide to creativity with storytelling and lessons on how to live your best creative life. 

Featuring the work and creative processes of Ralph Bauer (Netherlands/Peru), Susana Blasco (Spain), Tomasz Boguslawski (Poland), Sarah Boris (London), Chelsea Cardinal (USA), Ryan Carl (USA), André Da Loba (Portugal), Isidro Ferrer (Spain), Veronica Fuerte (Spain), Rick Griffith (USA), Sebastian Kubica (Poland), Anette Lenz (France), Jiani Lu (Canada), Alejandro Magallanes (Mexico), Veronica Majluf (Peru), Fanette Mellier (France), Cláudia Mestre (Portugal), Milimbo (Spain), Akinori Oishi (Japan), Alvaro Pecci (Spain), Stefan Sagmeister (NY, USA), Teresa Sdralevich (Belgium), Akiko Sekimoto (Japan), Leonardo Sonnoli (Italy), Cihan Tamti (Germany), and Jessica Walsh (USA).

Cover design by Isidro Ferrer
Layout Batidora de Ideas

Published by Hoaki, 2023

Hardcover, 303 pages, full color, 6 × 8.25 inches

ISBN: 978-8-41-765693-5