Half: Title gathers together and presents thirty-eight projects—posters, installations, publications, performances, typefaces, animations, and more. 

Organized as both a project inventory and a series of investigations, the book documents designer Jason Dong’s explorations of scale, space, and form. Central to the thesis is a sustained inquiry into negative space and the ways digital and physical spaces shape design experience. 

Works such as I Don’t Want to Live in a World That Isn’t Beautiful, Everything Is a Book, and I’m Not a Designer, I’m a Fraud probe questions of authorship, value, and design’s role in lived experience. The book also features interviews with designers Lobbin Liu, Rebecca Wilkinson, Eager Zhang, Zhihan (Zia) Qian, and Helen Jiayu Zhang.

Half: Title offers readers a record of experimental thesis research while also serving as a resource for students, educators, and designers interested in how process, iteration, and space—both formal and conceptual—can expand the language of contemporary graphic design.

Designed and published by Jason Dong, 2025

A thesis submitted in partial fulfillment of the requirements for Boston University's Graphic Design MFA, 2025

Softcover, 372 pages, b&w and full color, 8.2 × 11.1 inches