Full Scale, False Scale / Experimental Jetset
Four years after Statement and Counter-Statement (2015), Amsterdam-based graphic design studio Experimental Jetset returns with their second paperback for Roma Publications.
Whereas the previous publication had a more overall monographic scope, Full Scale False Scale focuses on a single project: the large, site-specific installation that the studio recently created for the Museum of Modern Art in New York, commissioned to coincide with the museum’s reopening in October 2019.
Part reader, part collage, the book forms a subjective archive of research material, just as constructed as the installation itself—an investigation that took Experimental Jetset from esoteric color theories to dark political alliances, and from modernist diagonals to postmodern arches.
The 276-page paperback comes with a 24-page zine, filled with photos by Johannes Schwartz which fully document the installation in both full color and black and white.
Designed by Experimental Jetset
Published by Roma Publications, 2019
Softcover, 276 pages, color and b&w images, 4.13 × 3.19 inches
+ booklet, 24 pages, color and b&w images, 4.13 × 3.19 inches