Responsive and Adaptive Graphics for Brands of Today

In an increasingly digital world, brands are faced with the challenge of reshaping their identities in order to solidify their presence both online and offline, not to mention in a variety of other mediums. As a result, many designers and creatives have chosen to break with the notion of “never change your identity” and have opted for fluid, adaptive graphics that flexibly adapt to each platform they are placed on.

Interweaving elements that span across graphics, motion, and more, Dynamic Branding showcases the best examples of graphic systems that skillfully shapeshift across mediums to bring out the best of what their brand has to offer while maintaining its integrity and core values.

Contains a curated selection of brand identities that are brilliant at adapting to the digital world, and work from more than 40 design studios.

Designed by Cheryl Lai and Scarlet Ng

Published by Victionary, 2024

Softcover, 272 pages, full color, 7 × 10 inches

ISBN: 978-9-88-756663-2