Designing with Colour: The Use of Gradients in Graphic Design
Gradient design, which uses the gradual transition between colors to create a sense of depth and evoke emotional reactions from an audience, has always been a dynamic and expressive element in graphic design. This color design book by author and editor Amy Guanghui Niu collects essential knowledge and inspiration for mastering the art of color blending.
Intended for both design students and professionals, it shows readers how effective color gradient usage can influence perception and the emotions, given that colors have the power to evoke feelings, create a unique personality, and separate a product or a brand from its competitors.
A handy graphic reference work that explores such aspects of colors as hue, saturation, and value, the book will help readers learn how to harness the potential of different color fusions. Readers will also acquire a solid understanding of the color wheel theory and use, which will assist them in making informed color choices regarding visual impact and legibility and creating powerful designs that effectively express the symbolic associations and psychological effects of colors, so crucial for designers in transmitting their intended messages.
Designing with Colour also contains interviews with cutting-edge design studios and design projects with various color combinations as best practice examples of gradient design. Combining theoretical knowledge with practical inspiration, it will serve as a one-of-a-kind point of reference to help breathe life and color into your design projects.
Published with Haoki, 2026
Softcover, 256 pages, full color offset, 9.88 × 7.5 inches
ISBN: 978-8-41-065008-4