Designing Orientation: Signage Concepts & Wayfinding Systems


By Chris Van Uffelen

The purpose and primary function of wayfinding and signage design is to provide spatial orientation as quickly and clearly as possible. Respective concepts and systems can be designed for individual buildings, for example corporate headquarters, museums or hospitals, for areas such as a university campus or distinct municipal district, or for entire systems like a city's public transport. In addition to communicating direction, the interplay of typography, pictograms, materials, colors and shapes in these systems also delineates a particular identity of the location.

This book showcases a range of different approaches and implementation possibilities for environmental graphics. No matter what kind of spatial context, the focus is always on visual communication that is understandable for every user.

Designing Orientation is intended to be an indispensable reference work for anyone involved in communication, as well as for architects, interior designers, graphic designers, and indeed creative minds of any sectors.

Published by Bruan Publshing, 2021

Hardcover, 192 pages, 415 color images, 9.65 × 11.22 inches

ISBN: 978-3-03-768239-5

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