Optical illusions can be seen everywhere in our lives, from interior design, installation, 3D art, product, to brand identity, book cover, and typeface design. These illusions can attract public attention, create buzz, and bring economic benefits.

Designing Graphic Illusions summarizes 14 principles of visual illusion and eight creation techniques; more than 60 amazing optical illusion artworks are presented as references. The book is intended to enable readers to create effective visual illusions for personal interest or for commercial projects.

Design directed by Lin Shijian

Published by SendPoints, 2019

Softcover with jacket, 256 pages, 451 full color (fluorescent) images,

ISBN: 978-9-88-792835-5