An exploration into the art of shaping modern brand worlds with rationality, thoughtfulness, and intuition.

In Designing Brands, the team behind Creative Voyage provides a backstage view into eight studios who produce some of the world’s most captivating visual identities. Alongside these independent agencies’ greatest projects, the book features in-depth conversations with their leaders and collaborators. This select group of industry experts shares intimate details about their processes and the art of creating with rationality, thoughtfulness, and intuition.

Designing Brands is split into chapters—discovery, direction, typography, illustration, photography, design, digital, and physical—based on the essential elements of this creative practice. But at its heart, the book is about community and the designers, strategists, animators, illustrators, stylists, photographers, and tastemakers who combine forces to bring brand universes to life.

Featuring 1/1 Studio, Atelier Dyakova, Bielke&Yang, Dinamo, Amanda Gunawan & Joel Wong, Mario Hugo, Imprimerie du Marais, Sascha Lobe / Pentagram, Mouthwash Studio, Hector Muelas, Zhenya Rynzhuk, Alexander Saladrigas, Astrid Stavro, Studio8585, Studio FNT, and TRiC.

Edited by Robert Klanten and Mario Depicolzuane

Designed by Studio8585

Published by gestalten, 2024

Hardcover, 272 pages, full color, 8.25 × 10.25 inches

ISBN: 978-3-96-704122-4