Designing Brand Identity: An Essential Guide for the Whole Branding Team


By Alina Wheeler

Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration.

Three sections cover brand fundamentals, process basics, and case studies. The volume includes over 100 branding subjects, accompanied by checklists, tools, and diagrams, along with 50 case studies that cover goals, process, strategy, solution, and results.

Alina Wheeler explains better than anyone else what identity design is and how it functions. There's a reason this is the 5th edition of this classic. —Paula Scher, Partner, Pentagram

Includes a bibliography and index

With a foreword by Debbie Millman

Cover design by Jon Bjornson

Published by Wiley, 2017
Fifth printing

Hardcover, 336 pages, full color images, 8.8 × 11.1 inches

ISBN: 978-1-11-898082-8

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