By Patrik Hübner and Larissa Lenze

Design Unlimited is a guide for creative professionals, aiming to help you find your place in a changing creative environment. Focused on issues that concern both emerging and established creatives today, this book introduces a new era of branding where storytelling, brand identty, and generative design intersect.

Learn to craft experiences, build meaningful emotional connections, and position your creative voice in a world overflowing with content and noise through our approach on generative branding.

This book challenges you to break boundaries, embrace a different creative mindset, and create truly outstanding work. It raises the question who you want to be in a changing world of creativity. Let’s find out what would happen if we resist the attention economy’s downward spiral, and open ourselves to broader creative possibilities.

Designed by Liad Shadmi

Published by Niggli, 2026

Hardcover, 224 pages, 400 images, 6.89 × 9.84 inches

ISBN: 978-3-72-121041-5