This book presents the perspectives of several authors and designers on how to achieve specific emotional responses using graphic design. Even though the tactics presented are not absolute truths—there is no guarantee that if a designer follows those principles people will be emotionally attached to a work—the strategies are intended to conjure, captivate, and inspire.

Emotional design is a design that reflects on the crucial role emotions have in the human ability to understand the world, promising to enhance the quality of life of its audience. A successful emotion-driven design improves the relationship between the audience and the ‘product’, creating deep emotional bounds between the two. There are already many theories talking about emotional design in product design, industrial design, and even web design. But what about graphic design? This book aims to bring the graphic designer closer to delivering an emotion-driven design.

Published by Hoaki, 2019

Softcover, 184 pages, full color, 7.7 × 10 inches

ISBN: 978-8-41-765602-7