Be Water My Friend—B.W.M.F.
Inspired by an interview with Bruce Lee, where he refers to an aspect of Taoist philosophy, that water can teach us “the way,” the graphic designer, creative activist, lecturer, author, and founder of the eponymous studio for branding communication Rafael Bernardo started to wonder whether he “was water” in his creative workflow. Now, five years later, he wrote and designed a book with 224 pages, which is divided 50/50 into the sections Roots and Wings.
Wings presents a graphic journey, presenting eleven of Bernardo’s favorite personal projects and collaborative works. Project includes work he undertook for Viva con Agua, the Forward Festival, and the porcelain factory Rosenthal. And then, there is a selection of eighty Be Water My Friend posters, created to practice and explore his visual voice. Clear compositions in black and white explore a spectrum of composition exploring typography, illustration, and infographics.
Part two, Roots, outlines the theoretic foundation of Rafael Bernardo’s experience and the introduction of the Be Water My Friend methodology. Bernardo proffer the idea of an analytic system that he developed after he found out that water moves in much the same way that creativity flows.
Roots describes the progress of development as a clockwork, divided into three levels: context in the outside, motivation in the center, and process as the connecting part in-between. This mapping becomes a tool to connect the way we think with the way we feel by examining how we shape and navigate our processes, projects, and routines.
Bernardo believes that everybody experiences creativity in a different way but that its structures and functionalities work similar for all of us. The first question is always whether you know what you want, if you love doing it, and if you are good at it. The second question is whether you know how to find the little hidden mistakes, that hold you back from getting better. This book wants to inspire creative performers to see mindset and intuition as team-players and shows how to connect and tune them to each other by reflecting on time, dreams, and potentials.
Since water runs in cycles and “nomen est omen,” the book is printed on three different kinds of 100% recycled paper using water-based colors, and produced with a printer that compensates for its carbon-footprint.
Designed by Rafael Bernardo
Published by Slanted Publishers, 2022
Softcover with open stitch binding, 224 pages, b&w water-based offset with spot color