By Victor Guégan

Après la typographie examines the transformation of typography through the artistic avant-gardes of the early twentieth century, tracing the relationship between modernist experimentation, industrial printing, and the changing production of printed matter.

Focusing on figures including Herbert Bayer, László Moholy-Nagy, El Lissitzky, and Max Bill, Victor Guégan explores how avant-garde artists and designers challenged established typographic conventions through photography, photomontage, new approaches to composition, and emerging reproduction technologies. Particular attention is given to the New Typography and the writings of Jan Tschichold, situating these developments within the broader industrialization of printing.

The book considers how modernist ideals of clarity, standardization, and mechanical reproduction reshaped graphic communication, while examining the lasting influence of these experiments on contemporary typography and visual culture.

Designed by deValence

Published by Éditions B42, 2025
Text in French

Softcover with pink foil, 216 pages, b&w with pink spot color, offset, 5.43 × 8.66 inches

ISBN: 978-2-49-498327-4