Over three decades of graphic design from the father of modern Italian advertising

This book is dedicated to Armando Testa (1917-1992), a key figure in Italian contemporary visual culture, known for creating iconic images that have become part of Italy's collective imagination. 

The publication explores Testa's influential advertising campaigns and logos for major companies, as well as his innovative TV animations from the 1950s and 1960s that shaped the history of advertising and international culture. It also highlights his engagement with social issues, showcasing campaigns for organizations such as Amnesty International, as well as initiatives against poverty and hunger.

This comprehensive overview of Testa's artistic legacy emphasizes his remarkable insights as a painter, sculptor, designer, and creator, capturing the essence of his creativity in a unique synthesis.

With essays by Gemma Testa, Tim Marlow, and Elisabetta Barisoni

Published by Silvana Editoriale, 2024
Bilingual, in Italian and English

Hardcover, 216 pages, 211 color images, 9.75 × 11.75 inches

ISBN: 978-8-83-665770-4