• Thinking with Type (3rd Edition)
  • Thinking with Type (3rd Edition)
  • Thinking with Type (3rd Edition)
  • Thinking with Type (3rd Edition)
  • Thinking with Type (3rd Edition)
  • Thinking with Type (3rd Edition)
  • Thinking with Type (3rd Edition)
  • Thinking with Type (3rd Edition)
  • Thinking with Type (3rd Edition)
  • Thinking with Type (3rd Edition)

Thinking with Type (3rd Edition)

Regular price $29.95

A Critical Guide for Designers, Writers, Editors, and Students — revised and expanded!

By Ellen Lupton

The bestselling Thinking with Type in a revised and expanded third edition: this is the definitive guide to using typography in visual communication. Covering the essentials of typography, this book explores everything from typefaces and type families to kerning and tracking to grids and layout principles.

Ellen Lupton provides clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped. Historical and contemporary examples of graphic design show how to learn the rules and how to break them. Critical essays, eye-opening diagrams, helpful exercises, and dozens of examples and illustrations show readers how to be inventive within systems that inform and communicate.

The third edition includes 32 new pages of content, and is revised and refined from cover to cover. With more fonts (old fonts, new fonts, weird fonts, libre fonts, Google fonts, Adobe fonts, fonts from independent foundries, and fonts and lettering by women and BIPOC designers); introductions to diverse writing systems, contributed by expert typographers from around the world; demonstrations of basic design principles, such as vi­sual balance, Gestalt grouping, and responsive layout; and coverage of current approaches to typeface design, including variable fonts and optical sizes; tips for readability, legibility, and accessibility; and stunning reproductions from the Letterform Archive.

Thinking with Type is the typography book for everyone: designers, writers, editors, students, and anyone else who works with words.

Designed by Ellen Lupton

Published by Princeton Architectural Press, 2024
Third edition, revised and expanded

Softcover, 256 pages, full color offset, 6.7 × 8.1 inches

ISBN: 978-1-79-722682-8

Looking makes making better.