Since its initial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age.

At once a key theoretical document of Central European modernism between the world wars and an invaluable source of working principles for the practicing designer, this classic work enjoys the reputation among book artists that Le Corbusier's Toward a New Architecture has long held among architects.

First published in English in 1995, with an excellent introduction by Robin Kinross, this 2006 edition includes a foreword by Rich Hendel, who considers current thinking about Tschichold's life and work.

Translated from German by Ruari McLean

Published by the University of California Press, 2006

Softcover, 288 pages, 110 b&w and 38 color illustrations, 5.75 × 8.25 inches

ISBN: 978-0-52-025012-3