A volume devoted to the Swiss poster designer Herbert Leupin (1916-1999). Primarily conceiving posters for consumer goods, Leupin created advertising for products as diverse as the soft drink Pepita, charcuterie from Grossmetzgerei Bell, and Roth-Händle cigarettes. He helped these and many other companies develop their own brand identity and a recognizable presence in public space. In doing so, he struck a balance between old-school artist’s posters and a methodology for a successful publicity strategy — and thus bridged the increasingly wide divide between art, graphic design, and advertising. His visual narratives in sketch form, oozing humor and poetry, number among the icons of poster history.

Includes an essay by Hermann Strittmatter and a foreword by Bettina Richter.

Designed by Integral Lars Müller

Published by Lars Müller in cooperation with Museum Für Gestaltung Zürich

In German and English

80 pages, 90 full color illustrations, 6.5 × 9.5 inches

ISBN: 978-3-03778-506-5