A roll of barcode-patterned wrapping paper.

American designer Michelle Belgrod used Processing to ornamentalize barcodes as a decorative pattern, defamiliarizing a graphic artifact typically associated with efficiency and logistics. 

Barcodes are among the most overlooked visual systems in contemporary life: functional forms, optimized to accelerate commerce and distribution.

Celebrate consumption in the twenty-first century with this eye-catching paper!

Designed by Michelle Belgrod

1 roll, 74 gsm, 29 in. (wide) × 10.5 ft (length)