Louise Fili is one of the most iconic graphic designers of our time.

In 100 Logos: A to Z, she collects her favorites among the brand designs created in her unique and distinctive style. Encompassing brand identities from restaurants to vineyards, publishers to jewelers, coffee roasters to gelato makers, Fili's playful, elegant, and whimsical designs showcase her expertise and mastery of typographic forms.

Within the pages, we find logos for Good Housekeeping, Hyperion, Late July, Paperless Post, Tate's Bake Shop, Tiffany & Co. and many more. Each logo is paired with a caption exploring the design's influences and processes. And the elegant package includes an iconic Fili cover, with flowing lines and beautiful typography, perfect for lovers of graphic design.

Louise Fili is an internationally celebrated creative director, graphic designer, type designer, and author. Formerly senior designer for Herb Lubalin, Fili was art director of Pantheon Books from 1978 to 1989, where she designed close to two thousand book jackets. Fili has taught and lectured extensively, and her work is in the permanent collections of the Library of Congress, the Cooper Hewitt Museum, and the Bibliothéque Nationale.

Published by Princeton Architectural Press, 2025

Softcover, 208 pages, color images, 4.75 × 6.25 inches

ISBN: 978-1-79-723608-7