Impact 1.0 is a collection of outstanding design magazine covers published between 1922 and 1973, drawn from the collections of the University of the Creative Arts (UCA) archive in Epsom, UK, and the Herb Lubalin Study Center of Design and Typography in New York City. 

There's no better place to view the stylistic roller coaster of graphic design than the covers of design magazines—they serve as a fast-track education in the history of design and typography and as a rich visual reference. Yet Steven Heller notes: “As we head deeper into the age of hand-held devices, covers will become obsolete. So, it is for this reason that preserving and archiving these documents of international design, one cover at a time, is beyond useful.”

This volume includes covers designed and art directed by a galaxy of international designers, including: Otl Aicher, Herbert Bayer, Robert Brownjohn, Alexey Brodovitch, Will Burtin, Ivan Chermayeff, Alan Fletcher, AG Fronzoni, Anthony Froshaug, Ken Garland, Karl Gerstner, Franco Grignani, FHK Henrion, Yusaku Kamekura, E Mcknight Kauffer, Bruno Munari, Erik Nitsche, Paul Rand, Emil Ruder, Hans Schleger, Helmut Schmid, Herbert Spencer, Ikko Tanaka, Pino Tovaglia, Massimo Vignelli, Tadanori Yokoo and many more.

Also includes interviews with Ken Garland, Rose Gridneff (UCA), Richard Hollis, Jeremy Leslie (magCulture), R Roger Remington (Vignelli Centre), Paul Shaw, Teal Triggs (RCA), Carlo Vinti (Progetto grafico) and Mason Wells (Bibliothéque); and an essay “Reading the Design Zeitgeist: A Graphic Design Perspective,” by Adrian Shaughnessy.

Edited by Tony Brook and Adrian Shaughnessy

Designed by Spin/Unit Editions

Published by Unit Editions
Printed in an edition of 3000 copies

384 pages, 5-color printing with lay-flat binding, 7.25 × 9.25 inches

ISBN: 978-0-99323-168-1