From campaigns for high-end department stores to album artwork for musicians, book designs for photographers, and so much else, Japanese art director and graphic designer Naonori Yago’s energy and collaboration seeps into everything he touches.

BaSara is a spirit of aesthetic consciousness, an extravagant collision of colors, forms, and textures.

In this volume, Yago explores this concept through a diverse selection of works, campaigns, sketches, and other material produced between 2015 and 2020.

BaSara also includes a conversation between Yago and Amsterdam-based design studio Experimental Jetset.

Published by Seigensha, 2020
Bilingual, in Japanese and English

Softcover, 240 pages, color illustrations, 7.25 × 10.25 inches

ISBN: 978-4-86-152777-7