A collection of whimsical holiday cards featuring hand-drawn Santas from the design luminary behind the logos for IBM and UPS!

American graphic designer Paul Rand (1914–96)—a titan of midcentury design—is best known for the logos he created for companies such as IBM, UPS, ABC and many more. In addition to his commercial work, he was a dedicated letter writer. 

This set reproduces a selection of 24 holiday cards by Paul Rand held by the Letterform Archive collection. Some were made for friends and family, while others were hand-painted as commissions. Taken together, they represent an exciting and unseen facet of Rand’s oeuvre.

Now available as a boxed set, you can send these carefully reproduced versions of Rand’s darling notecards to your own loved ones this holiday season.

Published by Letterform Archive Books, 2024

Boxed: 5 x 6.5 in., includes 24 color notecards and envelopes.

ISBN: 979-8-98-914237-8