A design manual by the grid god.

Graphic design master Massimo Vignelli (1931-2014) shares his thoughts about good design in this concise book in which he revealed his rules, opinions, and design principles. Numerous examples convey practical applications of Vignelli's approach—to product design, graphic design, and corporate design projects.

Due to Vignelli's clarity (both in terms of subject matter and in the way the contents are laid out), this manual is an excellent resource for both young designers and those seeking to reflect on Vignelli's practice and legacy.

“This little book is as handy as a Swiss Army knife, and just as useful.”
—Lars Müller

Designed by Massimo Vignellia with Beatriz Cifuentes-Caballero

Published by Lars Müller

Softcover, 112 pages, 142 b&w and full color images, 6 × 8.5 inches

ISBN: 978-3-03778-225-5