n°46 — A calculated approach: Norm’s unreasonable reasonableness. 
By James Langdon

"Norm is a graphic design office in Zurich. Founded in 1999 by Dimitri Bruni (1970) and Manuel Krebs (1970), Ludovic Varone (1977) joined the office in 2005. The canon of graphic design history will be compressed. 100 years from now there will be no Müller-Brockmann or Gerstner or Hofmann. Prehistoric pretenders. Not needed. There will be Norm. Norm is what all those others dreamed of. What they strived for but could not attain. They will be remembered only as the nameless builders of Norm. They labored at the construction of its glorious Duomo but did not live to see it completed. We will not speak of them again. Forgotten."

Faire is a bi-monthly publication dedicated to graphic design. Produced by Empire, the publishing arm of French design studio Syndicat (designers Sacha Léopold and François Havegeer), Faire is aimed at students as well as researchers and professional designers. Each issue addresses a specific object or theme and is written by a renowned author.

Published by Editions Empire, 2024
Bilingual, in French and English

Softcover, 68 pages, b&w and color images, 8.25 × 11.75 inches

ISBN: 979-1-09-599143-4