Today’s printing technology allows colors to bloom in profusion on virtually every kind of communication material. Amidst this sea of colorful chaos, a stream of cutting-edge visual identities reduce their palette as an effective way to counter the confusion.

From fashion labels, music festivals to weddings, these brands, and individuals around the world speak aloud as they transmit values through simple palettes. Intricate ideas unfold in layers by other means, instead — through textures, structure, layers, and form.

Less is More collates almost 120 projects that use limited colors to attract the eye.

In three chapters, categorized by the number of color inks applied, these creative solutions or visual experiments represent a refreshing departure from mainstream designs that play with selective color formulations, materials, special printing and graphic details and make a unique appeal. They are tailored for clean and effective brand identities, packaging designs, publications, and events, large and small.

Whether it is for affordability, visual economy, a non-existing color stock, or a tribute to modernist art, the work in this volume is proof that design can speak more with less.

Art direction by Victor Cheung
Book design by viction:workshop ltd.

Published by Victionary
Second edition, 2018

Softcover, 256 pages, full color, 7.5 × 10 inches
Color cover varies

ISBN: 978-988-13204-9-0